Timely and relevant dealership topics presented by top speakers have been scheduled for the dealer/GM track during the 2019 RV Dealers Convention/Expo, according to a press release.
This year’s dealer/GM workshops will concentrate on the North American economy, business succession, attracting and retaining top talent, saving on insurance, and increasing business value. There will also be two special sessions, each two hours and fifteen minutes in duration, on avoiding litigation and business development.
Advanced registration ends on August 31. Registration information is available online.
The first workshop in the dealer/GM track will be presented by John Peak, senior vice president, business development and global capital markets leader for Wells Fargo CDF. His session, “North American Economy with a Global Spin,” on Nov. 13, from 9-10 a.m. will address key economic and market trends affecting dealer sentiment and RV sales, along with the challenges and opportunities that are impacting dealers and lenders.
After a break for the annual meetings and lunch in the Expo, Michael Rees and John Spader will co-present the special session, “Solving the Performance Puzzle for 2020,” from 2–4:15 p.m. Spader will take attendees through an assessment of their business, which will allow them to look at it from a strategic point of view. Attendees will see what a successful business looks like and learn the three growth curves. Next, Rees will share the specific ground-level processes to install and monitor that allow dealers to tap the potential of the dealership, including “branding” of front-line personnel when working with the customer of today.
Coinciding with the special session, Jane Warner of Bank of the West will host, “Can’t We All Just Get Along? Owners, Management, Employees and “Family”: Dynamics, Dysfunction and Doing What It Takes to Keep the Business in the Family,” from 2–3 p.m. Warner’s workshop is intended for owners, management and family members that are currently involved with issues of employing family members and/or business succession to family owners. The workshop is also useful for those who want to get started on the process of business succession and avoid much of the conflict for the future. All attendees will leave with handouts for identifying key issues and next steps for resolving conflict.
Also coinciding with the special session, “Win the War on Talent with Benefits to Attract and Retain the Best Employees,” will be presented by Sandra Lewandowski of Bank of America Merrill Lynch from 3:15–4:15 p.m. During this workshop, attendees will learn the latest trends in benefits, peer success stories to build a benefits competitive edge, and insights into employee expectations and best practices for impactful plan outcomes.
On Nov. 14 from 9–11:15 a.m. dealers will have the opportunity to attend the special session, “Super Lawyer – Flying in Formation to Prevent Litigation II.” A panel with leading RV defense attorneys will provide dealers practical suggestions, covering all aspects of a dealer’s operation, that can be used immediately to avoid the ever-growing threat of litigation. For the first time at RVDA, the “Super Lawyers” panel will include an in-house attorney from a major RV manufacturer. All attendees will receive access to a free PowerPoint presentation that will help them train their service employees on how to prevent litigation.
After breaking for lunch in the expo, the dealer/GM track picks back up with Gabrielle and Brian Bosché of The Millennial Solution as they deliver, “The Science of Managing, Motivating and Retaining Millennials,” from 2–3 p.m. In this workshop, dealers will learn what a healthy turnover is, ways to gain, train and retain qualified talent in the RV industry, how to conduct “stay interviews”, develop training programs that work, and create a team atmosphere everyone loves.
Coinciding with the Bosché’s presentation, “Pulling Back the Curtain on RV Dealer’s Commercial Insurance Needs: Fill Gaps in Coverage & Lower Your Premium,” is set to be hosted by Michael Neal, Tom Finwall and Todd Moody of Brown & Brown Dealer Services. This presentation will provide an industry update and solutions to escalating rates and issues with open lot coverage, while also identifying several common coverage gaps that leave assets and a dealership exposed. Neal, Finwall and Moody will provide unique solutions to filling the gaps and reveal other solutions to significantly lower insurance costs immediately, and over time. These solutions are not theories—they are proven methods that are reshaping the industry.
Next, from 3:15–4:15 p.m., Brad Stanek of The Stanek Group at Morgan Stanley will present a workshop titled, “Growing Value: Eight Drivers to Significantly Increase the Value of Your Business.” This session will equip attendees with eight key value drivers and the impact they can have on the value of a business, actions dealers can take to improve value driver scores and key factors to obtaining future buyers.
The day will wrap up with an important workshop on cannabis laws by Kelly Pinkerton of KPA from 4:30 – 5:30 p.m. “Weed at Work Creates ‘High’ Stakes for Employers Dealing with Evolving Cannabis Laws, Are Employers Ready?” will teach dealers about workplace accommodations for medical marijuana use, best practices for a drug-free workplace policy, and how HR should respond to marijuana legalization.