The following report on results of the Recreation Vehicle Dealers Association’s (RVDA) dealers satisfaction (DSI) appears in the latest issue of RV Executive Today.
U.S. and Canadian dealers responding to the Recreation Vehicle Dealers Association (RVDA) dealer satisfaction index (DSI) survey believe manufacturers of towable RVs — in aggregate — have gotten somewhat better during the past three years in areas of vital importance to dealers, while motorhome manufacturers’ performance has declined a bit.
The survey asked dealers to rate their manufacturers in four areas (reliability/quality, parts, warranty and sales) on a 5-point scale, with 5 being excellent and 1 being poor. The annual survey was conducted from October 2018 through mid-January 2019.
Results show that towable RV builders improved in the areas of product reliability/quality and sales support during the previous three years, while their performance declined in the areas of parts and warranty support during the same period.
In the motorhome sector, the trend was down in all four areas, although there was small improvement in product reliability/quality between the 2017 and the 2018-19 surveys, and there was more significant improvement in sales support between 2017 and 2018-19. The 524 U.S. and Canadian dealership locations that participated in the survey rated 2,371 brands, or almost five brands per dealership.