The Recreation Vehicle Dealers Association (RVDA) honored RV brands built by 15 manufacturers with its Quality Circle Award in Louisville, Ky., on Monday (Dec. 1), just prior to the opening of the National RV Trade Show. These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 21st Annual Dealer Satisfaction Index (DSI) survey.
“The DSI Quality Circle Award recognizes RV brands that dealers tell us are doing a superior job with their overall approach to building products and supporting dealers. Their focus on quality allows us to provide our customers with a great overall RV experience,” said RVDA Chairman John McCluskey of Stuart, Fla.-based Florida Outdoors RV Center in a press release.
The towable RV manufacturers/brands that received awards are (in alphabetical order by manufacturer): Airstream Inc.; Forest River Inc. (Rockwood Travel Trailers & fifth-wheels/Rockwood Roo Expandables); Grand Design RV Co. (Momentum, Reflection, Solitude); Gulf Stream Coach Inc. (Innsbruck/Amerilite/Conquest/Kingsport); Heartland RV (Big Country/Elk Ridge, Big Horn/Silverado, Cyclone/Road Warrior/Torque, North Trail/Wilderness, Prowler/Resort, Sundance/Gateway, Trail Runner/Fairfield); Jayco Inc. (Camping Trailers, Eagle, Jay Feather, Jay Flight, White Hawk); Keystone RV Co. (Bullet/Premier, Cougar/X-lite, Hideout/Energy/Retreat, Montana/Big Sky/High Country/Mountaineer, Outback/Terrain, Passport/Elite, Raptor/Carbon, Springdale/Summerland/Residence, Sprinter); KZ Inc.(Sportsmen/Sportsmen Classic, Spree/Spree Escape/Spree Connect); Open Range RV and Prime Time (Avenger, Crusader/Sanibel, LaCrosse/Tracer, Spartan).
The motorized RV brands/manufacturers that received awards are (in alphabetical order): Airstream; Jayco/Entegra Coach; Leisure Travel Vans/Triple E RV; Pleasure-Way; Roadtrek Motorhome Inc.; Tiffin Motorhomes, and Winnebago Industries Inc./Itasca/Winnebago Touring Coach.
In addition, two manufacturers were recognized with a DSI Honorable Mention Award, with scores of 80% or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order): Lance Camper Manufacturing Corp. and Newmar Corp.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
* Sales support
* Sales territory
* Vehicle design
* Vehicle reliability/quality
* Competitive price/value
* Parts support
* Dealership warranty support
* Overall dealer communications
A total of 423vdealers from the U.S. and Canada responded to the DSI this year and provided 2,386 brand ratings, an average of 5.6 per dealer.