The Recreation Vehicle Dealers Association (RVDA) Education Foundation Board has agreed to move forward with the concept of creating an RV Retail Learning Center for RV dealers and dealership employees.
“The learning center will be a catalyst for industry cooperation in dealership employee education by providing structure that members of the industry can use on a voluntary basis to increase effectiveness of new and existing training efforts,” said Rick Horsey, chairman of the RVDA Education Foundation and principal of Parkview RV Center, Smyrna, Del.
The learning center “will help improve training materials and provide better defined career tracks for dealership employees who work in management, sales, F&I, service management and other areas,” said Mike Molino, the RVDA president.
The education foundation has formed a task force, headed by Bruce Bentz, principal of Capital RV Center, Bismarck, N.D., to develop the learning center concept. The goal is to “professionalize the RV dealer body by educating dealers and their employees to understand and adopt total customer satisfaction as a key to their success and profitability,” Bentz said.
The education foundation recently signed an agreement with consultant Jim Carr, who works on technician education programs for the Florida RV Trade Association (FRVTA) and the Recreation Vehicle Industry Association (RVIA), to help with the effort. Carr already has presented to the foundation board “a plan to identify key RV dealership employee functions, which could eventually lead to education material development and certification for non-technical positions at the dealership,” according to the RVDA.