The Recreation Vehicle Dealers Association (RVDA) board revised its strategic plan to put more emphasis on technology during a meeting Feb. 27 and 28 in West Palm Beach, Fla.
Among the associations new goals:
• Developing a standardized warranty claims system.
• Helping dealers and industry partners to maximize the benefits of technology.
• Working to increase the percentage of discretionary income RVers spend through dealers on units, products and services.
• Assisting dealers and employees to become more professional.
According to RVDA, the strategic plan assumes that all industry segments want the RV market to be larger; public land access will continue to be under attack; dealers will need to know more about the dynamics of the marketplace; and as RV buyers become more demanding, dealers will have a greater need for RVDA services.