The Recreation Vehicle Dealers Association (RVDA) is asking dealers to “confidentially express their level of satisfaction with their manufacturers and/or specific brands” in the 19th annual Dealer Satisfaction Index (DSI) survey.
According to RVDA, dealers should get an e-mail with the DSI survey link this week.
RVDA said that manufacturers use DSI results to adjust policies and procedures that affect dealers. The DSI is not a scientific study, but it measures dealers’ attitudes about their manufacturers’ performance in eight key areas identified by RVDA’s Industry Relations Committee. Those areas include: sales support; sales territory; vehicle design; vehicle reliability/quality; competitive price/value; parts support; dealership warranty support; overall dealer communications
RVDA will release the DSI results to brand committee chairmen during meetings at the 2012 RV Dealers International Convention/Expo, Oct. 1-5 at the Rio All-Suite Hotel & Casino in Las Vegas.