The Recreation Vehicle Dealers Association (RVDA) will honor 17 RV brands built by six manufacturers with its Quality Circle Award just prior to the opening of the National RV Trade Show in Louisville, Ky.
Presentations will be conducted during a Dec. 1 event slated for 5-7 p.m. in the Coronet Ballroom (formerly the Derbyshire Room) of the Executive West Hotel.
RVDA said that brands/manufacturers receiving awards earned at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 15th Annual Dealer Satisfaction Index (DSI) survey. The results reflect 2,547 brand ratings from 468 dealers.
“The DSI survey was significantly revised in 2007 to reflect the industry’s work to improve customer satisfaction, and the 2008 survey used the same methodology for rating the performance of individual brands and manufacturers,” said RVDA President Mike Molino.
The towable RV brands/manufacturers earning awards are (in alphabetical order): Carriage Cameo/Carriage/Carri-Lite/Domani/Royals; Jayco Designer/ Eagle/Jay Feather/Jay Flight and Jayco folding campers; Keystone Big Sky/Montana/ Mountaineer/Cougar/Energy/VR1/Springdale/Summerland; KZ Coyote/MXT/Durango/Sportsmen/Spree/Montego Bay and KZ Sport Utility RVs.
The four motorized RV brands/manufacturers earning awards are (in alphabetical order): Itasca, Jayco, Tiffin and Winnebago.
Five towable RV brands/manufacturers, and one motorized RV brand/manufacturer earned DSI Honorable Mention recognition for achieving high ratings, but had fewer than 15 responses. They are (in alphabetical order): towable: Coachmen Viking folding campers/Grand Haven/Trek; DRV (formerly Doubletree) Mobile Suites/Elite Suites/Select Suites; KZ Escalade; Open Range; NuWa Hitchhiker; and motorized: Pleasure-way.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues: Sales support, sales territory, vehicle design, vehicle reliability/quality, competitive price/value, parts support, dealership warranty support and overall dealer communications.
“Dealers believe the DSI is a tool to help improve communication and the overall relationship with their manufacturers,” said RVDA Chairman Larry Troutt, Topper’s Camping Center, Waller, Texas. “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers. Core DSI measurements are reflective of the Committee on Excellence task forces’ recommendations to improved customer satisfaction and loyalty with the RV travel experience.”