DSI_LOGO_21st_cyanThe Recreation Vehicle Dealers Association (RVDA) is urging members to fill out the annual Dealer Satisfaction Index (DSI) survey.

In a report on RV Executive Today Online, RVDA noted, “Many manufacturers tell RVDA they use DSI results to adjust policies and procedures that affect dealers, so it’s extremely important for all dealers to fill out the survey.”

The DSI is not a scientific study, but it measures dealers’ attitudes about their manufacturers’ performance in eight key areas:

• Sales support

• Sales territory

• Vehicle design

• Vehicle reliability/quality

• Competitive price/value

• Parts support

• Dealership warranty support

• Overall dealer communications

RVDA will release the DSI results to brand committee chairmen in time for brand committee meetings at the 2014 RV Dealers International Convention/Expo, Nov. 10-14 at  Bally’s on the Strip in Las Vegas.

Dealers can fill it out the survey online, which will help RVDA process results faster, or print the form and fax or mail it to RVDA. Be sure to rate all brands and manufacturers whose new products you carry. RVDA dealer members can click here to log in and use their passwords to access the survey.

For more information, send an email to [email protected] or call the dealer services hotline.