California RV Show scene

California RV Show scene


The Recreation Vehicle Industry Association’s (RVIA) 57th Annual California RV Show, the largest consumer RV show on the West Coast, is just around the corner.  The “Fairplex,” Los Angeles County’s Fair and Exposition building in Pomona, Calif., will once again host manufacturers and suppliers displaying the latest in RVs, products, and accessories during the 10-day event Oct. 16-25.

Occurring just as the nation’s economy is expected to begin a recovery, the California RV Show could usher in a strong start to 2010 for exhibitors, according to an RVIA release.

Mike Hutya, RVIA vice president of meetings and shows, said, “There is no better way for RV manufacturers to kick off a strong 2010 than by exhibiting at the California RV Show, one of the most important retail shows in the country. California is one of the nation’s top RV markets and each year the California RV Show draws thousands of potential consumers to see the latest in RV products.”

The show generally draws approximately 30,000 consumers – 90% of whom are between the ages of 23-65 years old with an average household income of $60,000.

At its June 11 meeting, RVIA’s board of directors voted to add incentives to manufacturers who exhibit at this year’s show.  Those manufacturers that purchased space at the California RV Show by March 30 now have the ability to purchase up to 50% more space at a rate of $2 per square foot on a first-come, first-served basis.

To give manufacturers flexibility while ensuring that the products on display represent the newest in RV innovation, the board voted that vehicles to be displayed at this year’s show are limited to each manufacturer’s current and previous model year, not including 2008 models, and the previous model year may only consist of up to 50% of the total number of units.

The board also voted to increase the availability of “be-back” tickets to manufacturers and dealers exhibiting at the show and added an additional dollar admission day to the event, bringing the total number of “dollar days” to four.

Hutya continued, “RVIA is working very hard to ensure that the California RV Show continues to be a must-attend event for both exhibitors and attendees.  This year’s show will have an updated look and feel that will energize our exhibitors while targeting consumers who might be new to RVing.”

For more information on the California show, visit www.carvshow.com or call RVIA’s Western Region Office at (951) 274-0696.