At their June 15 meeting in Washington, D.C. at the historic Willard InterContinental Hotel, the Recreation Vehicle Industry Association (RVIA) Board of Directors endorsed the continuation of research by the Committee on Excellence’s task forces.
The groups were formed to address overall quality in the RV industry and ultimately expand the committee’s role.
“RVIA applauds the Committee on Excellence and the efforts of their task forces to address the complex issues that impact RV consumer satisfaction,” said RVIA President Richard Coon. “The initial reports made by the task force chairmen to the Committee on Excellence, and the RVDA and RVIA boards of directors included vast amounts of information that require additional review and consideration.
“We look forward to continuing to work with our industry partners to improve the RV ownership experience.”
In other actions, the RVIA board of directors:
• Directed staff, at the request of the Go RVing Coalition, to conduct a campaign to educate all RVIA manufacturer members of the importance of affixing the CRVA/CSA seal to units shipped to Canada.
• Appointed Jeff Rutherford of Carefree of Colorado to the RVDA/RVIA Certification Governing Board.
• Instructed staff to investigate using a professional advertising agency to work on an overall recruiting/retention program on behalf of the industry with a specific element focusing on significantly increasing the number of RV technicians.
• Approved the Market Information Committee posting the monthly market report on the RVIA website with printing and distribution of the publication made only to members who request it, beginning Jan. 1.
• Endorsed the 2007 RV market expansion and reinforcement program proposed by public relations firm Barton-Gilanelli & Associates, which consists of the RV Top-of-Mind Awareness Program, including national electronic and print media outreach and spokesperson activity.
• Continued the travel and tourism outreach initiated in 2005 featuring tourism expert Dottie Maitland. The objective of this program is to leverage the influence of tourism officials to promote and facilitate RV travel.
• Approved a Standards Steering Committee recommendation that for the purpose of the RVIA Inspection Program, the following 2008 code change proposal language of the ANSI/RVIA 12V Standard for Low Voltage Systems in Conversion and Recreational Vehicles be adopted as a program requirement, effective Sept. 1, 2006: Light fixtures in all RVs shall be de-energized when the lens or bulb comes within one inch of contact with a non-metal material as a result of a movable bed or section of the RV.
• Approved a 2% increase in the retail advertising budget for the California RV show.
• Selected Charleston, S.C., Asheville, N.C., and Hawaii’s Kona Coast as potential sites for the 2007 annual meeting.
• Approved the publication of the 2005 annual survey of lender’s experiences, pending confirmation of results by Bob Hitlin, and recommended the research continue as it serves as an important, ongoing measure of industry growth and trends.
• Approved increasing the registration fee for the trouble shooter clinics from $400 to $500 per attendee and offering a $100 discount to those who register prior to a 30-day deadline.