Long-time RV industry veteran Jon Tancredi has launched TPR, a new public relations agency. According to a press release, “there’s no doubt of TPR’s focus: serving the entire industry.”
Tancredi is off to a great start in not only founding his public relations agency, but also targeting the RV industry for clients, as TPR announced today (April 20) that it signed the Recreation Vehicle Industry Association (RVIA) as its first client.
Under the contract which starts April 23, the new Philadelphia-based public relations agency is charged with promoting the RV life to millions of prospects and current owners by generating positive stories in the national and local media.
While the agency and account are new, the messenger is well-seasoned to position RVing as the best way to travel. In his nearly 20 years of promoting the RV industry, Tancredi has secured positive coverage in all types of media outlets from business (The Wall Street Journal and FOX Business), to general news (TIME magazine and NBC TODAY), to entertainment (Jeopardy! and Keeping Up with the Kardashians).
“This is a fantastic opportunity to continue the job I’ve enjoyed over that past two decades working with RVIA and the industry. I’ve made my home here in the RV industry and it’s great to have the opportunity to come home,” says Tancredi.
Home is as big as the entire industry for Tancredi and his new agency, as the contract between RVIA and TPR is constructed so that TPR is not the agency of record for RVIA and provides a non-exclusivity agreement. This allows TPR to work with multiple businesses throughout the RV industry. This arrangement can provide an effective “one-two synergistic punch for future TPR clients from the RV world,” said Tancredi.
“Jon is a talented PR professional and we are excited for him on the launch of his own agency,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “His knowledge and understanding of the RV industry will serve RVIA and Go RVing well as we continue promoting all of the wonderful aspects of the RV lifestyle to the media and consumers.”
Tancredi says he looks forward to re-connecting with the many wonderful people he’s worked with throughout the industry. He can be reached via his website, www.beginTPR.com or e-mail at [email protected]