The Recreation Vehicle Industry Association’s (RVIA) 52nd annual National RV Trade Show served as the focal point of media attention during the industry’s time in Louisville, Ky., according to a report in RVIA Today Express.
Against the backdrop of more than 750,000 square feet of show space and nearly a thousand RVs on display, media reported about the industry’s innovative products, steady growth, and prospects for continued growth in the year ahead.
“The media recognizes that RVs are a bellwether for the national economy,” said RVIA president Richard Coon. “The size and scope of the Louisville show gives us an opportunity to tell our story and have it heard throughout America.”
The Associated Press published a story about the industry maintaining its momentum through five consecutive years of growth.
“RV manufacturers have made up more ground since being sideswiped by the Great Recession, and production of the rolling homes is expected to return next year to levels seen before the economic downturn,” wrote AP reporter Bruce Schreiner.
The AP story was published by an array of media markets around the country, including Atlanta, Chicago, Denver, New York, Miami, Dallas and many more larger and mid-sized markets. The story also appeared in major news outlets such as ABC News, US News & World Report, and Salon.com.
Media coverage also included live interviews from the show floor of Winnebago Chairman, CEO and President Randy Potts on CNBC, and Airstream President and CEO Bob Wheeler on Bloomberg TV.
The RV show also drew attention from local media. Louisville’s NBC affiliate interviewed Coon and Jayco President and CEO Derald Bontrager for a story that aired repeatedly over the last two days of the show.