The Recreation Vehicle Industry Association (RVIA) announced today (April 17) that it is currently working with an independent research firm, Stax Inc., to conduct extensive research to identify opportunities for improvements and to understand the optimal timing and location for the RVIA National Industry Trade Show moving forward.
According to a statement, the first research effort of this magnitude for the association will include member phone interviews along with an online survey that will study the long-term needs of the industry to understand order deadlines and sales cycles for manufacturers, suppliers and dealers. This will help determine the timing that most efficiently supports the show as it relates to model introduction, which are potentially different for many of the RV industry segments.
“We understand and appreciate the importance of an industry show for our members, as well as dealers and industry service providers. We want to make sure that we are meeting the needs of all attendees, providing the best forum to conduct the business of the industry and innovating the event in a meaningful and thoughtful way,” said Liz Crawford, senior vice president, Trade Shows & Events at RVIA. “To ensure that the RV National Show can relaunch itself as the gathering place for the industry, it’s our responsibility to carefully study and take action when needed to strengthen the event and guarantee that manufacturers, suppliers and dealers are achieving their business objectives.”
Results for the research should be completed in May. If you have any questions or concerns please contact Liz Crawford at [email protected] or 571-665-5889 or Jim Jacobs, Trade Show & Event Committee chairman at [email protected].
Traditionally held in late November at the Kentucky Exposition Center in Louisville, Ky., the National RV Trade Show provides dealers, store owners and campground operators the opportunity to come together to process orders, conduct marketing discussions, network and learn. The 2017 National RV Trade Show will be held Nov. 27-30. RVIA also hosts the California RV Show at the Fairplex in Pomona from Oct. 6-15, 2017.