The Recreation Vehicle Industry Association (RVIA) partnered with MadeMan.com to produce an online article and an accompanying satellite media tour from the California RV Show in Pomona, which delivered messages about the benefits of RVing to media markets nationwide.
RVIA and MadeMan’s managing editor Steve Mazzuchi collaborated on a photo-based feature that detailed the best RV type for 10 different vacation “styles.” RVIA member manufacturers provided photos and product information for the story.
In interviews with morning shows in mid-sized media markets, as well as national outlets, Mazzuchi used the online feature as a springboard to discuss various ways of RVing, including tailgating, romantic getaways, family travel, outdoor adventures, luxury travel, and more.
He appeared live in San Diego, Portland, Ore., and Birmingham, Ala. Mazzuchi was also interviewed by stations in Fort Myers, Fla.; Albuquerque, N.M.; Roanoke, Va.; Buffalo, N.Y.; Tampa, Fla.; Tucson, Ariz. to be aired a later date. National placements included Newswatch, Get Connected with Conn Jackson, The Daily Buzz, FoxNews.com, and the national radio program This Week in America.