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 The Recreation Vehicle Industry Association (RVIA) is now offering  manufacturer exhibit space for the 2009 California RV Trade Show, scheduled for Oct. 16 to 25 in Pomona, Calif. 

The California RV Show is one of the most important retail shows in the country, providing exhibitors unparalleled access to buyers in one of the top RV markets in the country, the RVIA noted in a release. The event draws approximately 30,000 potential customers with 90% between the ages of 23-65 with an average household income of $60,000. 

“Exhibitors can talk to more people face to face during the course of the 10-day show than they may see in months on their dealer lots,” said Mike Hutya, RVIA vice president of meetings and shows. “And, these are solid prospects who have an interest in owning an RV, have buying power and plan to spend money.” 

Hutya added that the association is hard at work to ensure the event continues to be a must-attend event for both exhibitors and attendees. “This year’s show will have an updated look and feel that will energize our exhibitors while targeting consumers who might be new to RVing,” she said. 

She also said the promotional messages are being re-tooled in light of the uncertain economic times. “Our advertising messages will focus on how RV travel and camping provides economical, quality family time in a healthy, wholesome environment,” Hutya reported. 

The California RV Show will have a comprehensive promotional plan targeting consumers, including commercials on network and cable television and radio; advertising in top newspapers and magazines; an aggressive public relations outreach; and a targeted direct mail campaign. 

Members interested in exhibiting at the California RV Show should contact RVIA’s Western Region Office at (951) 274-0696.