Editor’s Note: Lary LaBella, vice president and chief marketing officer for the Recreation Vehicle Industry Association (RVIA), sent this memo out to RVIA members this week seeking their input on a project that will culiminate at the Outlook 2010 Breakfast on Dec. 1 that kicks off the RVIA’s National RV Show in Louisville, Ky.
Last year, a best-selling book titled “Six Word Memoirs” compiled the submissions of both famous and everyday people who were asked to simply describe their life in six words. This proved to be a very popular concept that provided readers with a cascade of entertaining, insightful and compelling quotes.
As we prepare for Outlook 2010: Let the Sun Shine, we thought it would be a great idea to use this same concept within the RV industry and ask you to project the future of the RV industry in six words. For example, one could write “Sun will shine. We’ll be fine,” to play off the theme of the Outlook program.
Please e-mail your six-word statement for the RV industry in 2010 and beyond to me at [email protected] We will review each submission and select some of the best ones to be read on stage as part of the Outlook 2010 program. We ask that you provide your six-word statement by Oct. 15.
Thank you for your help with this effort. We believe this is going to provide some great perspective to the Outlook 2010 event. We hope that you will be on hand at Outlook 2010 to hear these short-but-sweet forecasts in addition to the many other entertaining and informative presentations.
Outlook 2010: Let the Sun Shine takes place at 6:45 a.m. on Tuesday, Dec. 1, in the South Wing Ballroom at the Kentucky Exposition Center. I look forward to seeing you there.