Following up on a March board decision, the Recreation Vehicle Industry Association (RVIA) has begun setting up a regional office in a sedate, one-level office complex near the intersection of County Road 17 and Middlebury Street on the east side of the RV-building center of Elkhart, Ind.
In fact, RVIA staff members are on site today (April 16) at 663 C.R. 17, a contemporary, one-level complex just south of Lucchese’s Italian Restaurant that’s easily accessible from both U.S. 20 to the south and the Indiana Toll Road to the north.
“I think the board recognized that having a visible presence in Elkhart, especially with the industry consolidating largely in that area, is good for RVIA from a member relations standpoint,” reported James Ashurst, vice president of communications and marketing for the Reston, Va.-based trade group representing a majority of the industry’s manufacturers and suppliers.
Although RVIA hasn’t released details yet about staffing or a formal opening of the new offices, it’s expected to do so in the near future and, perhaps, in RVIA President Richard Coon’s remarks at the upcoming RV Industry Power Breakfast May 8 at Elkhart’s Northern Indiana Event Center and RV/MH Hall of Fame.
“All things considered, it’s a good visible location for us and, you know, I think that in addition to the staff that will be there permanently, you’re going to see more of RVIA’s leadership there on a weekly and monthly basis,” Ashurst told RVBUSINESS.com. “In addition, it gives the RVIA staff a place to work out of when in town, and I think you’ll see more RVIA staff in Elkhart on a regular basis, you know, working out of that office as well as visiting members all across the Elkhart region.”