The Recreation Vehicle Industry Association (RVIA) has agreed to pay up to $20,000 to have a strategic plan done for the conversion vehicle segment, according to the current edition of RVIA Today, the association’s newsletter.
The RVIA’s Conversion Van Committee (CVC), chaired by Vern Kauffman of LA West Inc., LaGrange, Ind., recently picked consultant Chris Zikakis of Open Road Capital to be the facilitator during the strategic planning process.
If the strategic planning process ends up costing more than $20,000, the vehicle conversion firms would pay the balance, the newsletter reported.
“Four different companies submitted proposals but in the end the CVC chose the one that they felt had the most industry experience and understanding from the dealer’s perspective,” said Bruce Hopkins, the RVIA’s vice president of standards and education.
Zikakis is the founder and president of Open Road Capital, a consulting firm serving the auto industry. Prior to founding Open Road, Zikakis worked for several consulting firms specializing in marketing, distribution and retailing in the auto industry.
Zikakis met with Hopkins and RVIA Vice President of Administration Mac Bryan last month to develop an interview outline in preparation for a CVC meeting April 21-22 near Atlanta, at the Marriott Atlanta Airport in College Park, Ga. Zikakis plans to interview all CVC members by phone prior to the meeting next week and use the information he gathers to help the committee prepare a detailed strategic plan for the conversion vehicle industry.
The conversion vehicle industry companies will pay a one-time assessment to fund the study instead of using a cost-per-RVIA-certification seal.
The demand for conversion vehicles has dwindled from 259,600 units in 1994 to 57,000 in 2003.