After months of development, research and testing, the RV Industry Association (RVIA) will be launching the “RVX Sales Navigator” during RVX: The RV Experience, March 12–14 in Salt Lake City, Utah.
According to a press release, the RVX Sales Navigator is designed as an easy-to-use platform that dealers can employ when they return to their stores following the event. Only dealers who register and attend RVX will be granted access using their RVX registration credentials.
Using consumer trending data from multiple sources, the RVX Sales Navigator will help dealers identify consumers they may not already be aware of in their local markets, raise awareness of RV products and the lifestyle, and draw those consumers to their dealership.
The RVX Sales Navigator is being developed in collaboration with a large retail marketing and branding firm which has worked with national consumer brands to raise awareness and identify ways to sell more products to today’s consumers. These consumers, no matter what age, are influenced by certain characteristics. Based on these consumer trends and buying habits, dealers will be poised to tell the story of the RV lifestyle and develop a strong brand identity for their store and the products they sell.
Click here to register.