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RVIA President Richard Coon

RVIA President Richard Coon

Attendees at the Recreation Vehicle Industry Association’s (RVIA) “Outlook 2015: Good Things Ahead” will hear RVIA President Richard Coon’s thoughts on the future for the RV market in 2015 and beyond. According to a press release, the Outlook Breakfast will kick off the National RV Trade Show onDec. 2, at 7:30 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Level Ballroom.

In a presentation titled “Good to Grow,” Coon will also review the current economic climate, unveil the forecast for wholesale RV shipments next year, and examine some hot-button issues that could impact the road ahead.

Hosted by RVIA Chairman Derald Bontrager, “Outlook 2015: Good Things Ahead” will also feature:

• Special Guest James Lloyd, who has captivated and motivated audiences on five different continents by engaging listeners with his genuine down-home approach, timely humor and insightful knowledge, will help attendees learn to provide dazzling service to internal and external customers. RVIA 1st Vice Chairman Bob Parish will introduce this inspiring session that will encourage the audience to visualize new horizons and reach their full potential.

• “Ready to Roll,” a multimedia presentation from RVIA Public Relations Committee Chairman Chad Reece, RVDA President Phil Ingrassia and RVIA Vice President of Communications and Marketing James Ashurst on how public relations efforts are generating tremendous national and regional publicity, raising the image of RVing, and stoking demand for RVs.

• “Keep on Rolling” with the Go RVing Coalition team of Ashurst and co-chairs Bob Wheeler and Tom Stinnett highlighting what the national advertising campaign has achieved in 2014 and discussing how digital media efforts are becoming an increasingly important way to reach consumers.

The “Outlook 2015: Good Things Ahead” program and breakfast are free for attendees on a first-come, first-serve basis.  All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.