RVIA logoAttendees at the Recreation Vehicle Industry Association’s (RVIA) “Outlook 2010: Let the Sun Shine” on Tuesday, Dec. 1, in Louisville, Ky., will hear RVIA President Richard Coon’s promising thoughts on where the RV industry is headed as it emerges from one of the most difficult periods in its history.

In a presentation titled “Radiant, Relevant and Ready,” Coon will detail an upbeat view of the RV market’s prospects in light of an improving economic environment and provide a forecast for wholesale RV shipments in 2010, according to a news release. As the RV industry prepares to celebrate its 100th anniversary next year, he will also touch on the remarkable resiliency of the RV market throughout its history and why RVs have remained popular with Americans.

Coon’s talk is one of several informative presentations that will stress a strong message of optimism at “Outlook 2010: Let the Sun Shine,” the kickoff event to RVIA’s 47th Annual National RV Trade Show. The free event will begin at 6:45 a.m. with a complimentary sit-down breakfast in the KEC South Wing C Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.

“Outlook 2010” will be hosted by Jim Sheldon, RVIA chairman, and will feature:

  • Go RVing: “Spreading Sunshine in ‘09 and Beyond” with Go RVing Coalition Co-Chairmen Dicky Riegel and Tom Stinnett and RVIA Vice President and Chief Marketing Officer Gary LaBella discussing how the Go RVing campaign stoked consumer demand in 2009. The trio will also unveil new television spots and innovative website content scheduled for launch early next year.
  • RVIA Public Relations: “Keeping Our Image Bright” with Public Relations Committee Chairman B.J. Thompson and LaBella demonstrating how RVIA PR protected the image of the RV industry despite the year’s gloomy news environment, featuring the popular “RVTV” video showcasing the best in RV news and entertainment coverage.
  • Special guests Mike Wolfe and Frank Fritz, hosts of History’s anticipated new antiquing program American Pickers; Silvio DiSalvatore, winner of NBC’s summer reality hit Great American Road Trip; and David Woodworth, noted RV historian.

The “Outlook 2010: Let the Sun Shine” program and breakfast are free for attendees on a first-come, first-served basis. All National RV Trade Show attendees are welcome, and no reservations are necessary.

Show attendees are urged to save the 6:45 to 9 a.m. time slot and avoid scheduling conflicting events to enable industry representatives at all levels to attend. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.