RVIA has unveiled an official RV Centennial website, RVCentennial.org, to serve as “a clearinghouse of information and a treasure trove of free resources to help the RV industry celebrate its 100th Anniversary in 2010,” the national trade association reports in its latest RVIA TODAY Express newsletter.
Showcasing photographs of antique RVs submitted by RV/MH Hall of Fame and Museum historian Al Hesselbart, the website offers a variety of RV Centennial marketing collateral that can be used in 100th Anniversary promotions.
These materials include:
- An RV Centennial Photo Gallery – with free, downloadable, high-resolution images of new and antique units for use in promotional materials
- The official, downloadable 100th anniversary logo
- A White Paper on the history of the RV industry
- Press releases on the Centennial
- News releases about the Centennial
- Information on The RV Centennial Media Tour with historian and RVIA media spokesperson David Woodworth
- An open message board offering industry members a forum in which to share information about their 100th Anniversary celebration plans
RVIA has identified 1910 as the year when the first mass-produced motorized auto campers and camping trailers were manufactured, giving rise to what has become the modern RV industry. Since then, RVing has thrived through war and peace, booms and busts, and rapid technological advances.
“With the launch of RVCentennial.org, RVIA is encouraging industry members to plan ways to incorporate 100th Anniversary celebrations into their 2010 calendars,” said RVIA President Richard Coon. “Downloading and incorporating the new official logo and the terrific photographs of antique RVs into marketing materials is a great way to start.”