Mark Bowersox, executive director of the Recreation Vehicle Indiana Council (RVIC), expects a big turnout at this weekend’s 41st annual Valley RV & Camping Show at the Century Center in South Bend, Ind.
As reported by the South Bend Tribune, consumer confidence is running high as a result of low interest rates, low gas prices and a stock market at historical highs, he said.
“I think the desire and consumer interest in RVing has been growing over the last decade or more,” Bowersox said. And with the economy continuing to grow, “people feel more comfortable making that move (to purchase an RV).”
Seeing families is not a surprise any longer at such shows because of the Go RVing marketing plan that has targeted families, Bowersox said. “Affordability is a big push right now from the manufacturers through the dealers down to the consumers. We see a lot of bunkhouse stuff here that can sleep four to six to eight to 10 people.
“The demographic has lowered,” Bowersox added. “I think it’s something with a lot of two income households and it’s a way to get away from the hectic Monday through Friday.”
Justin Miller, vice president of Wana RV Center in Shipshewana, expects a big turnout this weekend. “A lot of other RV shows have been record-breaking as far as attendance,” he said. “And we are hoping for the same.”
Wana RV Center has been at the show for six years.
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