RVT.com, an Internet-based classified ads site for new and used RVs for sale, has introduced national featured ads for dealers, a new advertising product that enables RV retailers to showcase their high-end inventory to a national audience.
“There are luxury RV buyers who are willing to travel across the country to get their hands on that perfect, high-end, luxury RV,” said Shawn Friesen, RVT.com vice president, in a press release. “This new advertising product enables dealers to highlight a particular luxury RV, or any select inventory, on RVT.com‘s high traffic Home and Search Results pages, to buyers across the U.S. or Canada.”
RVT.com’s national featured ads for dealers are available in three versions: homepage, homepage spotlight, and search results. According to Friesen, a national homepage featured ad can deliver twice as many listing views and a national homepage spotlight ad can garner four times more listing views than a regular listing on RVT.com.
A national search featured ad, which appears in the top row of search results pages on RVT.com, can deliver six times more listing views than a regular ad on RVT.com.
The number of national featured ads available for dealer purchase is limited. To order, RV dealers should contact their RVT.com dealer representative, or visit rvt.com/gonational.
RVT.com also reported 2.7 million consumer visits in July and August 2016, up 60% over the same time period last year. The RV shopping site’s volume of e-mail leads for its seller program is also up 60% compared with July and August 2015.