A new report from RV classifieds provider RVT.com details consumer trends when shopping for RVs online. According to a press release, the document cites RVT’s directly recorded Google Analytics traffic data, showing shopping behavior on over 6.8 million website visits (over 40 million website page views) over the course of a 12-month period, ending this October.
“Our data collection capabilities have grown more robust within the last year or so,” said RVT Data Analyst Drew Clifton. “No question, we are now marketing with a higher level of audience insight, and opening our doors to new advertising partners, including offering our rich re-marketing lists – engaged, in-market RV consumers – to the RV industry.”
While much of the report’s information could prove valuable to anyone who markets to RV owners, the top finding from the year-long dataset is the dramatic shift to mobile device usage among people who shop for recreational vehicles online.
On tablet and smartphone use by RV shoppers, Clifton stated, “It’s possible that our (recreational vehicle consumer) demographic is slightly behind the curve in mobile adoption. But regardless of whether that’s true or not, this data looks more like a three- to five-year change than a single year. It was truly shocking to see this landslide run to mobile.”
Other information in the report includes:
• Real demographic data, such as age and affinity/interest groups.
• The 25 most viewed RV brands.
• Various user content viewing trends.
• E-mail inquiry conversion rate numbers, including seller (dealer and by-owner) followup habits.
Click here to download the report.