RV buyers, sellers and dealers are finding new ways to connect and stay engaged online thanks to a unique consumer engagement initiative from RVT.com, a leading classifieds listing service for new and used RVs for sale.
According to a press release, RVT.com is now offering four ways to improve the buying process, including:
• Auto-email alerts – A rapidly growing pool of more than 60,000 RV buyers have signed up to receive notifications automatically generated by RVT.com when pricing is reduced on a “Watched RV” listing or when a comparable RV they are looking for becomes available. Buyers also receive a monthly summary of similar RVs for sale. Several thousand e-mails are sent daily to prospective RV buyers, keeping them connected to the listing they are most interested in.
• Proactive lead follow-up – To keep negotiations moving along, whenever a buyer sends an inquiry to a private seller or RV dealer, RVT.com generates a series of follow-up e-mails to ensure inquiries are responded to in a timely manner. Reports are then generated for dealers, showing average response time and consumer feedback.
• Facebook engagement – Compared with last year, weekly engagement by RVT.com’s Facebook followers increased over 600%. With followers now numbering over 46,000, posts are viewed by more than 1 million consumers every week with an engagement rate (measured by “Likes,” “Follows” and “Shares”) of 100,000 to 200,000 unique visitors per week. Thousands of additional consumer visits to RVT.com listings are generated through this channel, every month.
• Online newsletter – More than 18,000 RV consumers and enthusiasts subscribe to the RVT Insight Weekly Newsletter that contains original content on buying and selling RVs, the RV lifestyle and more.
“From the very beginning, RVT.com has always been very focused on finding new and better ways for RV buyers and sellers to find each other and make a deal,” said Shawn Friesen, RVT.com vice president. “Consumers today demand responsive and intuitive services, so we seek to give them what they want, which in turn, assists our private sellers and RV dealers in making more sales.”
Friesen noted that RV dealers and private sellers that list on RVT.com have immediate access to the benefits of the site’s consumer engagement initiative.
For more information, visit http://www.RVT.com.