Sumas, Wash.-based RVT.com, an online classified source for RVs on sale in the U.S. and Canada, reported that its RV shopper traffic hit record levels in September.
According to a press release, RVT.com received more than 2 million consumer visits in September, up 5% from the same month one year ago. In addition, vehicle description page visits totaled almost 4 million, up 20% from September 2018.
“The RV industry has tripled in size over the past 10 years, and even though shipments of new units have slowed a bit from last year’s record pace, we are still seeing an increase in demand for new and pre-owned RVs,” said RVT.com Director Shawn Friesen. “RVT.com’s record level of consumer leads, which continues to outperform last year’s historical high, indicate that interest in the RV lifestyle is still strong, and that our efforts to attract more in-market consumers have been successful.”
Friesen also announced that RVT.com has kicked off its annual “Winter On Us” promotion, where dealers can sign up for new ad products and receive three free months (December 2019-February 2020). Dealers must sign up by Nov. 15.
RVT.com’s new “Upgraded Exposure” bundled advertising products qualify for the “Winter On Us” promotion, he noted, Designed to boost the exposure of RV inventory to the millions of consumers that shop RVT.com, the packages come in three formats and for various dealership sizes and budgets, including premium, ultimate, or ultimate national.
In addition, RV dealers that purchase the “Winter on Us” package before the close of RVDA’s 2019 RV Dealers Convention/Expo in Las Vegas on Nov. 15 will automatically be entered into a drawing to win their entire purchase. The drawing will be held at 3 p.m. (PST) on Nov. 15.
RVT.com recently announced a partnership with RV Insider, an online library of RV owner reviews, which links those reviews with RVT.com listings. RV Insider users can click from any review to see matching RVs for sale from RVT listings. RV dealers advertising on RVT.com have the option to buy ad space on a featured native banner with inventory populated directly into the banner from the dealer’s RVT listings, providing prominent exposure at a critical point in the sales funnel.