RVtoday, the TV program about RVs and the RV lifestyle, now is airing daily on the Outdoor Life Network (OLN), the cable channel for outdoor enthusiasts that is projected to reach 63 million homes by the end of this year.
“This new broadcast partnership with OLN allows RVtoday to fulfill its mission of supporting enjoyment of the RV lifestyle for the more than 7 million RV-owning households in the U.S.,” said RVtoday Executive Director Bob Livingston. “RVtoday also works to spread the word about RV travel to millions of people who might not otherwise have an opportunity to explore it.”
RVtoday is produced by Affinity Group Inc. (AGI), which also is the parent of TL Enterprises Inc., publisher of RV Business and RVBUSINESS.COM.
There will be 26 RVtoday episodes produced this year with features ranging from motorhome and travel-trailer tests to segments on how to prepare a gourmet meal in an RV kitchen. Visits to resorts and outdoor vacation opportunities throughout the U.S., Mexico and Canada also are scheduled along with helpful “Quick Tips” and useful demonstrations by RV care and safety experts.
“Strategically, RVtoday has been positioned to be the right show at the right time,” Livingston said. “The explosive growth of RVs has created a massive audience that’s hungry for news, insight, information and entertainment, which reflects its interests and lifestyle.”
“This boom is making RV manufacturers and makers of RV-related products eager for new channels of communication with the rapidly expanding marketplace,” added John Martin, AGI’s advertising director for RVtoday. “The show’s placement on OLN creates advertising opportunities for those in RV-related industries.”
RVtoday airs Mondays through Fridays on OLN at 9:30 a.m. EST and weekends at 2 p.m. EST. For a complete listing of show topics and for more information, visit the show’s website: www.rvtoday.tv.