RVTraderOnline.com, the website of RV Trader magazine and a division of Dominion Enterprises, has launched Lead Manager for its dealer advertisers.

Included as an additional feature in the inventory management tool provided to all dealer advertisers, Lead Manager offers dealers a central location to manage their online leads, according to a news release.  The new feature automatically collects and reports all inbound e-mails and telephone calls from any source, including the dealer’s website and any third party Web sites where the dealer’s inventory may be displayed. Lead Manager also reports on all unanswered online leads to help dealers better manage their response time.

To increase direct communication between buyer and dealer, Lead Manager generates customizable templates for dealers to quickly send personalized or targeted e-mails to groups of prospects from an easy-to-use dealer database.

“According to AMR Research, 70% of all online leads go unanswered,” said Tim Custer, RV Trader general manager. “In 2008, RVTraderOnline.com provided over 56,000 online leads-which means that more than 39,000 potential RV purchases were not made, with millions of dollars in sales potentially missed. We work hard to assist dealers in all areas of their business.
With Lead Manager we will help them with the timely but very important task of managing leads. We are excited to help our partners optimize all revenue opportunities.”

AMR Research Inc. estimates that the 70% of unanswered online leads represents  between 14% and 22% of annual revenue.  Statistics such as these and input from current dealer advertisers were key influences in the development of Lead Manager. 

RVTraderOnline.com contains the largest database of recreational vehicles for sale online. Headquartered in Norfolk,Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites.