RVtravel.com’s video channel has topped 20,000 subscribers and received more than 6.7 million page views to date. According to a press release, the YouTube-based channel is growing at several hundred thousand visitors per month.
“YouTube has become a big deal for us,” said RVtravel.com editor Chuck Woodbury. “It’s driving traffic to our websites and we’re seeing an increasing number of subscriptions to our newsletters coming from our channel.”
A survey last month by RVtravel.com showed that nearly one-third of the website’s readers are watching more videos online now than a year ago. “Add that to about the same number who have been watching online videos all along that and that’s a lot of eyeballs getting information from YouTube.com and other video channels,” said Woodbury.
Woodbury notes that while some traditional RVing-related broadcast and cable-TV programs routinely boast of “audience reaches” in the millions, the potenial reach of the RVtravel.com channel is in the billions. “A billion people watch YouTube in a single month,” he says. “If you consider our videos will be seen for years, the potential “reach” of our channel dwarfs any programming about RVing on broadcast or cable TV.”
The RVtravel.com channel features nearly 500 videos. It is currently running a six-part series by RV journalist Chris Dougherty titled “The Green RV Project.” The idea, explained Woodbury, is to show RVers easy ways to make their RVs more environmentally friendly, and in most cases save money in the process.
The RVtravel.com YouTube Channel is at http://YouTube.com/rvtravel.