DENVER – Television has changed almost as much as the RV industry since COVID.
Americans looking to cut some of their expenses and consolidate their options cut the cord en mass, moving away from ever growing cable TV and satellite bills to find their entertainment and information through any number of streaming channels and online programmers.
An assortment of streaming companies gathered this week for the StreamTV Show, billed as the “ultimate gathering for everyone in the streaming television world” that took place at the Gaylord Rockies Resort & Convention Center in Denver, Colo.
But drawing attention just by presenting the industry’s signature products, RVTV, a division of Cannella Media, held meetings with prospective partners in a Forest River River Ranch, which was on loan from General RV just up the road in Longmont, Colo.
The fifth-wheel was actually an 11th-hour replacement after a different manufacturer backed out.
“At the very last minute, I received a request for a trailer to be available for the show,” said Forest River’s Will Miller. “I was able to make a phone call to one of our dealers and secure the River Ranch.”
Which saved the bacon for Dan Dominski, VP of sponsorships, content and programming for RVTV.
But the switcheroo wasn’t so much of a surprise for Dominski. Among RVTV’s programming is a show highlighting life in a dealership. That life isn’t always predictable and can rely on a partner being willing to be flexible to help keep a customer on the road.
Giving viewers a place to go to learn more about RVing and related products helps to grow the footprint for the industry as a whole, Dominski told RVBusiness during the Stream TV event Thursday morning.
In addition to the programming, RVTV works in charitable events and fun events that further drive interest in the lifestyle.
“The better the industry does, the better off we are,” he said.
RVTV is available on most program platforms including Roku and streams to about 100,000 households.
Programming is strictly focused around RVing.
“There’s so much involved in RVing you don’t really have room for much else,” Dominski said. “People who are watching are either interested in RVing or already own an RV. The industry has been very welcoming to us.”
Dominski said RVTV was born out of the fragmented world that came as more people left cable and satellite. He said there are any number of great topics and great content that are available that are well-received on platforms such as YouTube with creators who, for example, help steer advertising in the RV industry.
Using that content that already performs well and coming up with some new show ideas that highlight the RV industry helps get the information on major platforms.
“If the content is good enough to be popular on YouTube and FaceBook, it’s going to work anywhere,” he said.
In addition to RVTV, Canella Media also places product shows onto other media platforms. One of the companies Canella represents is Shark Ninja kitchen products.
RVTV also has been added to some of the services that now offer free streaming such as Roku, Sling TV and even DirecTV.
“That’s kind of what the industry is going to,” Dominski said. “That’s where you just need to be where they are.”
