RV Web Services (RVWS), Trader Interactive’s online marketing division dedicated to the RV industry, announced a new social media management solution aimed at helping RV dealers attract new customers by building a strong Facebook and Twitter presence.
According to a press release, the GoSocial service handles social media posting and advertising on the dealer’s behalf, creating visibility in the social channels where today’s consumers gather much of their information without requiring dealers to dedicate their own resources.
Services available from the RVWS GoSocial team include creation of Facebook and Twitter pages, optimization of existing pages, weekly content postings to both platforms, monthly Facebook advertising of the dealership’s business and inventory, and monthly performance reporting on social media initiatives. Each dealer is assigned an RVWS social media specialist to guide the process, determine strategy, and create content to execute that strategy.
“Social channels offer an important and increasingly essential means for RV dealers to expand their customer base, but most dealerships lack the time and personnel to create and manage an effective social media marketing program on their own,” said Jim Quinlan, vice president of dealer services at Trader Interactive. “Our GoSocial service enables dealers to maintain an active social profile without taking their own staff away from their core sales-related responsibilities.”