Attendees at RVX: The RV Experience will be able to check out the latest marketing and branding trends on the Industry Showcase exhibit hall floor at the PowerTalk Patio, according to report by RVIA News & Insights.
Similar to Ted Talks, these 30-minute sessions will feature an array of thought leaders from inside and outside the RV industry who will be sharing their insights and expertise to dealers and retailers looking to grow their business in 2019.
On March 13 from 1-1:30 p.m., Jill Nickels will review top trends in retail design that enhance the buying experience consumers are looking for as they make the decision to purchase an RV. Current conversations in retail revolve around ways dealers can improve “the customer experience.”
As the Gensler Digital Experience design leader, and a 25-year veteran of the retail industry, Nickels is qualified to help dealers address this question. She is a frequent speaker on experience trends and Gensler is widely recognized a leading collaborative design firm.
More and more consumers are demanding a retail experience that is tailored for them, and RV dealers and outdoor retailers who attend RVX won’t want to miss this opportunity to learn from an expert in the field of digital experience, brand strategy, retail and graphic design.
Click here to register for RVX.