Simultaneous five-day pre-rallies for owners of Monaco Coach Corp.’s Monaco, Holiday Rambler, Beaver and Safari motorhomes produced impressive sales numbers for the Coburg, Ore. company.
A total of 101 motorhomes were sold at the four pre-rallies, held in advance of the Family Motor Coach Association’s (FMCA) 69th International Convention, which begins Friday (March 21) at the Fairplex in Pomona, Calif. The FMCA gathering will conclude Sunday (March 23).
“The rallies went well,” said Mike Snell, vice president of sales and marketing. “We sold the most we ever have at the Holiday (Rambler) pre-rally and we had good sales at the other three.
“Consumers are still out there buying,” Snell continued. “It’s the dealers who are getting a little bit conservative as far as inventory levels go.”
Snell said consumers at the rallies seemed to be more concerned about their personal financial situations and the soft economy than the war in Iraq.
“A lot of consumers commented about their portfolios and net worth being down,” Snell said. “It’s a combination, but their concern is focused a lot more heavily on the economy than it is on the war.”
A total of 980 owners registered for the four pre-rallies. “We consider it a success if we have sales of 10% at a pre-rally,” Snell said. Monaco sold 34 motorhomes at the Holiday Rambler pre-rally March 13-17 that was attended by 250 owners at the county fairgrounds in Victorville, Calif. At the Monaco-brand pre-rally in San Bernardino that was attended by 450 owners, the company sold 33 units; 12 Beaver coaches sold at the pre-rally in Palm Desert attended by 120 owners; and 12 Safari units were sold in Aquanga, where 160 owners participated.
Snell said Monaco had initiated a rebate program on lower-priced Holiday Rambler, Monaco and Safari models. “We are doing retail incentives to our end users, mainly on the lower-end brands,” he said.