RVDA convention logoTackling two top digital marketing topics – content marketing and visual marketing – Evanne Schmarder of Roadabode Productions will conduct two education-rich, interactive classes designed to offer “actionable take-aways that can be put into play immediately” as part of  RVDA International Convention/Expo, Nov. 10-14 at Bally’s in Las Vegas. According to a press release, the classes will be held Nov. 12

Classes include: 

• “Yes You CAN be a Content Marketing Rock Star,” 10:15am-11:15 a.m., will examine the concept of content marketing, tightly define and broaden the scope of content, and will assist attendees in recognizing and using content to their digital marketing advantage. A workshop portion of the session will teach students how to create a content editorial calendar, beginning with a big picture plan and drilling down to individual actions. The hour will wrap up with a discussion on current best practice metrics used to measure content marketing program success. Attendees will benefit from not only a fresh perspective as it relates to communicating their message but a systemic approach to building complimentary, measurable content.

• Successful Visual eMarketing, 3:15 p.m. to 4:15 p.m., will explore the rise of visual content, why it matters to today’s consumer, and why it’s important for businesses to embrace. As the class progresses, students will be exposed to five types of unique visual content. The focus will then shift to techniques and tools everyone can use to create attention-getting visuals. Attendees will walk away with a clear understanding of why they should embrace visual marketing, tools to streamline visual content creation, and the ability to create and use visual marketing to tell a story about their business and our industry. In essence, how to be an effective visual marketer.

“Digital marketing is an ever-changing, always-evolving topic. Watching trends and paying special attention to those that stick can greatly enhance the success of your business,” remarked Schmarder. “While both content and visual marketing have been prominent digital marketing tools these past few years their necessity has increased as has the consumers’ expectations. With a little know-how, I believe business owners can maximize and grow their exposure using these two tools, measuring success, and moving ahead of the pack.”

Watch two session promo videos as well as Schmarder’s Guerrilla Marketing Tools and More Video Marketing Mojo webinars on RVDA’s RVLearningCenter YouTube channel – http://www.youtube.com/user/RVLearningCenter/videos.