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Running a retail recreational sales business is a bit like farming.
“You make money when the sun shines and spread it out during the lean months,” said Neal Grasteit, owner of Preferred RV-Marine-ATV in Fallon, Nev.
However, according to a report in the Fallon Star Press, those lean months have lessened as the demand for RVs, boats, ATVs and other “toys” and accessories stretches beyond the warm summer months.
“It used to be more seasonal, but the business just blends through any more,” Grasteit said.
He said one reason for the year-round RV sales, albeit somewhat slower in the winter, is that retirees who spend the summer months in the north and the winter months in the southern states often make their big RV purchases from September to January.
“We see the younger buyers in the spring and summer months,” Grasteit said.
Boat sales are strong from February through August as people’s minds are on the warm weather.
Grasteit said ATVs sell all year long, spurred on by promotional sales, with the fall months seeing incentives from manufacturers for clearances.
Overall, Preferred’s busiest time of the year is May through August.
Grasteit said the biggest barometer of his sales volume is not the calendar or the season, but the economy.
“We are the first domino to fall when the housing market slows down,” Grasteit explained.
In addition to its sales floor, Preferred has a service department, which is busy throughout the year and helps sustain a positive revenue flow.