The “First-Time and Featured Exhibitors Section” that debuted at last year’s SEMA Show will return in 2012, according to a press release.

With nearly 2,000 manufacturers exhibiting throughout the SEMA Show, the area serves as an easy and convenient location for buyers to hone in on hundreds of new and emerging manufacturers who are exhibiting at the show for the first time. The section is alongside the New Products Showcase at the Las Vegas Convention Center in the upper level of South Hall.

“Last year’s ‘First-Time and Featured Exhibitors Section’ proved to be successful at connecting attendees with new exhibitors,” said Peter MacGillivray, SEMA vice president of Events and Communications. “Buyers will again be able to meet with new exhibitors quickly and easily, while conveniently stopping by the new products showcase at the same time.”

The New Products Showcase is among one of the most visited attractions at the SEMA Show. With hundreds of products featured in display cases, the area helps attendees to get an overview of what’s new and debuting at the Show.

“Buyers and media often make the New Products Showcase their first stop, visiting the area even before the show opens on Tuesday morning,” said MacGillivray. “Visitors will note the products that interest them in the Showcase and create a list of exhibitors that they want to visit. This often becomes their plan for the week.”

The “First-Time and Featured Exhibitors Section” includes hundreds of exhibitors representing a variety of market categories. To view a complete list of exhibitors and their booth locations, visit www.SEMAShow.com.

The SEMA Show is a trade-only event not open to the general public. This year’s event takes Oct.30-Nov. 2, at the Las Vegas Convention Center.