The Recreation Vehicle Industry Association (RVIA) has unveiled a robust seminar schedule for the 50th National RV Trade Show, taking place Nov. 27–29 at the Kentucky Exposition Center in Louisville, that will “help dealer attendees boost sales and increase profitability.”

According to a press release, the sessions kick off on Nov. 27 with “Dealing with Uncertain Market Conditions – Not Knowing What Will Happen Next Puts a Strain on Financial Planning” from Randy Sobel from 12:30-1:30 p.m. This seminar will focus on helping dealers with business planning and forecasting in uncertain markets so they can be more productive and profitable.

Sobel is president of Sobel Associates Inc., a marketing, training and consulting firm to the retail sales industry that has trained over 50,000 managers and salespeople in more than 400 dealerships throughout the United States and Canada.

Three seminars will be held Nov. 28, including:

• “Measuring and Getting ROI from Social Media” from Dennis Galbraith of DrivingSales.com, taking place from 8-9 a.m. This session will examine a comprehensive formula for measuring the return on investment (ROI) from social media and demonstrate how to capture the benefits of social media and determine the value of those efforts. Galbraith leads Research and Business Intelligence for Dealers at DrivingSales.com. He previously ran the Internet division of J.D. Power and Associates and served as vice president of advertising products and training at Cars.com.

• “The Power of 5 – The 5 Main Ingredients to a Sale” from Michael Rees of A World of Training will take place from 12:30-1:30 p.m. This session will focus on the ingredients that every sale must have and cover which parts of the process are vitally important for each ingredient. Rees has a successful background in RV and automobile sales, management, training and overall dealership operations.

• Galbraith returns for Wednesday’s final session, “Profit Potential All Around Us – Capitalizing on Business Intelligence for Dealers” from 3-4 p.m. This seminar will demonstrate how to combine local knowledge with first-class business intelligence to boost business.

On Nov. 29, Michael Rees will present “The Wow Factor – Making a Difference for Your Customers” from 8-9 a.m. This workshop will walk dealers through three easy steps – service tour, video e-mail follow-up and surprise delivery gift – that will help sales soar by blowing customers away with an unforgettable experience.

All seminars will take place in South Wing Conference Room C108. For more information, contact Huyen ‘Wen’ Deng in RVIA’s Shows department at (703) 620-6003, ext. 305, or [email protected]