Attendance the first two days of this week’s National RV Trade Show fell 3% from last year, the show’s organizers said.
As reported by the Elkhart (Ind.) Truth, factors helping to lower the numbers this year were industry consolidation, a decision by dealerships to bring fewer employees and the growing popularity among dealers of the Elkhart County RV Open House in September, said James Ashurst, vice president of communications and marketing for the Recreation Vehicle Industry Association (RVIA), the Reston, Va., based trade group that produces the show.
At the Elkhart and Louisville shows, dealers order new models from manufacturers. In Elkhart, manufacturers have more space to display their RVs, and dealers can visit nearby assembly facilities.
“The onus is on us to continue to work to make Louisville attractive and a value to everyone in the industry,” Ashurst said, noting that “attendance has fluctuated up and down frequently over the years. It is quite common.”
Ashurst was asked if he could foresee a day when the two shows will somehow be combined.
“That’s hard to forecast,” he said. “Right now the Open House is doing great. But there’s still a lot of business being written in Louisville. There was steady traffic on the floor in a lot of areas.”
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