Shasta RV, a division of Forest River Inc., today (March 7) announced that Mark Lucas has been appointed the new president and general manager, according to a press release.

“Mark brings a wealth of product knowledge, customer relations, as well as sales and operational experience to Shasta,” said Michael Terlep, who oversees Forest River’s Coachmen RV division. “Mark is capable of assessing organizational needs and devising, implementing and executing strategies to facilitate sustainable growth. One of his strengths is the ability to translate ideas into rapid action and introduce products and solutions built around the needs of the customer.”

Lucas served as president and general manger of Thor Industries Inc. subsidiary CrossRoads RV from 2002 through 2010. Prior to joining CrossRoads RV, Lucas started his career in the RV industry as a regional sales manager for Shasta Travel Trailers in February of 2001.

Lucas will work out of the Shasta complex in Middlebury, Ind.

“We look forward to Mark’s leadership and influence as we lead Shasta RV toward its mission of outstanding growth and profitability,” Terlep said.