Consumer confidence continues to rise and with it another positive month for RV shipments.
As reported by the Elkhart Truth, the most recent market update from the Recreation Vehicle Industry Association (RVIA) showed that the steady increase of RV shipments continued through April. (see related story).
What’s continuing to drive totals up is simple, Kevin Broom, with RVIA, said — consumer demand. With the improving economy, he said, interest rates are low and credit is once again available. Broom said consumer demand had increased so much, many manufacturers reported barely being able to supply dealers fast enough, with some dealers even having backlogged orders.
Thor Industries Inc. is consistently meeting its demand so far this year, something the company struggled with in the beginning of 2014, Bob Martin, the company’s CEO, said. A harsher winter and the shortage of RV delivery drivers in 2014 affected many manufacturers’ ability to get units out to dealers, he said.
With each passing month RV shipments continue to rise, and Martin and Broom both said the industry predicts this to continue. While there are a few years left of retirements of Baby Boomers, who have been the biggest RV consumers, Martin said they are seeing growth in younger buyers. It’s this demographic that will be good for the industry long term, he said.
The upcoming months will be the sales indicator for the industry, with Memorial Day being the real kickoff for the season, Martin said.
“The summer sales season is the true test,” he said.
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