Thor Motor Coach has appointed Nicole Short to the position of director of customer service. According to a press release, Short’s responsibilities will include the day-to-day activities of the Elkhart, Ind.-based company’s customer care and parts fulfillment departments.

Ron Davidson, vice president of operations and customer service noted, “I am elated to promote Nicole to this position. She has the knowledge and skill set to continue our overwhelming story of success in customer service. With Nicole taking over the day-to-day activities, we are even better equipped to make sure ownership of a Thor Motor Coach continues to result in the best overall customer experience.”

Davidson added that Thor Motor Coach’s “Shield of Protection” program will continue to be an integral part of the company’s customer care. Services include:

• 24/7 Factory-direct support.

• Concierge connection, offering customers personal attention right from the factory.

• Gold Star inspections that include 200-plus point quality inspection.

• Rapid response by stocking the necessary parts to customers back on the road quickly.

“I am thrilled to have this opportunity. Thor Motor Coach’s forward thinking Shield of Protection programs are a reflection of our dedication to serving our valued customers,” said Short.

For more information on Thor Motor Coach, call (800) 860-5658, visit http://ThorMotorCoach.com/company.php, or write to: Thor Motor Coach Inc., P. O. Box 1486, Elkhart, Ind., 46515.