Skyline RV, a division of EverGreen Recreational Vehicles LLC, had a successful relaunch during the National RV Trade Show in Louisville, Ky., setting “an optimistic tone for the brand’s future,” according to a press release.
“We had an extremely successful relaunch at the RVIA show,” commented Skyline RV General Manager Don Emahiser. “First, our dealer reunion was a big success. Many dealers, old and new, attended and visited our booth the next day. It really gave us a chance to see our dealers, explain the new vision for the company and set the tone for the next day.”
Although Skyline RV has witnessed drastic changes in a few short months, dealer response has been overwhelmingly positive, the company said.
“While the RV market is good, it’s extremely competitive. Nobody gives up market share and we believe we have repositioned our historic brands to compete toe-to-toe, feature-to-feature and most importantly dollar-to-dollar with market leaders,” said Emahiser.
Skyline RV’s Layton and Nomad travel trailers will continue the Skyline legacy. New, innovative floorplans including the Layton Dart and Layton Javelin series give dealers a variety of trailers and styles to round out their lots. Seventeen Layton floorplans and 15 Nomad floorplans offer trailers in a number of sizes from family bunkhouse models to smaller couple’s coaches.
“This is an iconic brand and maintaining the integrity of its long history while also innovating new features is our main goal,” said Skyline RV Sales Manager Mike Scheetz. “The relaunch at RVIA gave us an opportunity to say, this is a new Skyline but we haven’t forgotten where we came from.”
“I’m so proud of our Skyline RV team at every level – from the production workers, managers, purchasing, engineers, sales, and parts and service,” stated EverGreen President and COO Mark Boessler. “They are the core that makes Skyline RV relevant in the market place. The positive results at Louisville demonstrate we have a solid foundation that we can grow from and our dealers will profit from. Producing a great product that dealers are choosing is rewarding and validates the work put in. It truly is a testament to the Skyline RV team and our will to win.”