With a first day marked by 33 standing room-only product training seminars, expert-led PRO education seminars and a jam-packed trade show, NTP-STAG’s 2018 Expo got underway Monday (Jan. 22) at the Gaylord Texan Resort in Grapevine, Texas. The Expo concludes today with a full day of trade show activities. (To view the slideshow scroll to the right side of the RVBUSINESS.com home page. Photos by Shawn Spence).
The opening day also featured luncheon presentations by Bryan Fletcher of Valterra – which sponsored the luncheon – and Bill Rogers, vice president and general manager of Keystone Automotive’s NTP-STAG division. Rogers reported on the robust state of the industry, touching on the growing trends of younger buyers and peer-to-peer business model, as well as some of the challenges that included service tech shortages, constrained production and the need for campground modernization.
Rogers also went to great length in outlining the future of retailing as it shifts from a brick-and-mortar operation to one that should include an ecommerce component. Terming it an “omni-channel” approach, Rogers said it stems from understanding the way in which consumers do their shopping, citing several studies that illustrate the growing influence of online and other technologies.
“There is little doubt that online shopping and social networking will set the tone for customer service and product performance expectations, and many retailers are channeling that into connectivity tools and programs to engage customers and build loyalty,” Rogers said.