In the recreational vehicle business this year, if it’s small, it’s selling big.
According to a Milwaukee Journal Sentinel, the trend is driven by consumers who want the ability to tow a camping trailer without having to invest in a huge pickup truck or sport utility vehicle. RV dealers in southern Wisconsin say smaller products are selling briskly.
So much so that dealers say manufacturers can barely keep up with demand for smaller travel trailer type RVs.
“The bigger stuff is (still) selling, but the newest part of the market and a high-volume area is the smaller travel trailer,” said Tim Wegge, owner of Burlington RV Superstore in Sturtevant.
The trend is part of continued strong sales of RVs in Wisconsin and the U.S., dealers say. As the calendar moves toward spring and summer, they expect strong sales to continue.