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The next Sobel University comprehensive sales course will be a specially designed three-day session running Aug. 6-8.

“The August class provides the solution to salespeople not producing numbers congruent with the market growth. Dealers cannot afford to let ineffective salespeople continue burning ups and then wait to be frustrated with their performance this winter,” said Randy Sobel, president of Sobel University.

 “The brutal truth is, you can either fire up your salespeople or wait till the off-season when they are starving and have to fire them. Dealers can truly track the cost of burnt ups when their quality salespeople get a chance to work with those same customers. Dealers cannot afford to have their customers helped by untrained salespeople.”

The special August comprehensive sales course is a “boot camp” for new and experienced salespeople and managers. With five experience levels to choose from, students can expect a challenging eight hours of classroom instruction with homework every night and exams every day.

Students are also put into role playing situations which helps sharpen their skills. Dealers have reported a drastic increase in sales volume upon their staff’s successful completion of this class.

To learn more visit sobeluniversity.com or call 253-565-2577 to enroll.