“This first-of-its-kind program will revolutionize the way new salespeople are hired at RV dealerships across the country,” said International Sales and Management Trainer Randy Sobel in a press release.
A 2014 survey conducted by Sobel University uncovered “the trap that many dealerships have fallen into,” reported Sobel. “New salespeople are expected to begin their employment without any formal training program. Across the country, new hires were being left to learn the systems and structures of their new dealership on their own.”
Data gathered during this study showed a substantial correlation between dealerships that utilized a structured training program specifically designed for new hires versus those that did not to their closing ratio and the employment length of their new hires.
“We needed to find a way to help someone who was either new to sales or new to a dealership find their footing and find success for their dealership immediately,” said Sobel. “That is what the ‘New Hire Training Program’ is all about.”
Sobel University’s New Hire Training Program guides salespeople and managers through a rigorous 20-day schedule that includes reading, videos, live courses, product knowledge, role-playing and built-in comprehensive reviews designed to test retention and application.
Sobel defined the comprehensive sales course as a “boot camp” class for new and experienced salespeople and managers. “Students in this class can expect a challenging eight hours of classroom instruction with homework every night and exams every day,” Sobel said. “Dealers have reported a drastic increase in sales volume upon their staff’s successful completion of this class.”
To learn more visit sobeluniversity.com.