Southwire Co. LLC announced that Bobby Raatz has been promoted to director of sales, mobile power and electrical Safety. According to a press release, Raatz will assist in developing and executing strategic initiatives for accelerated growth and presence in key markets as well as continued development of education programs for dealers and consumers on the importance of electrical safety. 

Southwire’s Vice President of In Vehicle Sales Marc Hall stated, “Bobby has done a tremendous job of driving growth in our RV business and we are excited to expand his role with Southwire.”

To help with these initiatives, Mike Conway was hired as an outside sales manager covering RV OEM and electrical safety business in the Midwest territory. 

“Mike is a valuable addition and will be an integral part of our continued growth in the OEM market,” noted Hall. “He brings a long history of working with the Southwire product family and has great relationships with our OEM partners.”

In addition, Southwire has launched new websites for its RV and marine product lines. For current product information click here.