Elkhart, Ind.-based Spearhead Sales & Marketing is offering a free online resource center for sales and marketing executives that features face-to-face book club groups and free access to an online library featuring the firm’s proprietary knowledge of sales and marketing for growth.
“This is something a bit out of the ordinary,” said Chad Root, company president, in a press release. “We’ve created a free web resource center with a structure that facilitates face-to-face, live and in-person group meetings among sales and marketing peers from non-competing companies.
“The format allows them to discuss sales and marketing best practices and ideas, all from the standpoint of each group member’s own experience. This is real stuff. Stuff that works, or doesn’t work; that real people have conceived and done.”
The resource center includes Spearhead articles and presentations on proven methods of growing sales and building brands, with such topics as designing growth into your business, increasing sales results, growing from Google, implementing great lead follow-up and leveraging public relations for B2B companies. There’s also a list of recommended business and marketing-sales books.
The resource center does require a member sign-up, which is free. Access to the center’s features is limited to members, although there will be a Public Content section for anyone to view.