Year-over-year towable retail registrations slid 7.7% for the first seven months of 2019. According to the latest report from Statistical Surveys Inc. (SSI), results by category showed:
• Sales for the travel trailer segment dipped 9.4% through July.
• Fifth-wheel registrations declined 9.4% through July.
• Folding camping trailer sales fell 12.8% for the seven months.
• Park model RV sales slid 7.5% through July.
Thor Industries Inc. was the towable sales leader for the seven months with a 45.7% share of the market, ahead of Forest River Inc. owning a 37.2% share and Grand Design RV Co. (7%).
By segment, Thor was No. 1 in travel trailers through July with a 45.6% market share, followed by Forest River (39.3%). Thor led fifth-wheel sales with a 50.9% market share, followed by Forest River (26.6%) and Grand Design (15.3%).
In folding camping trailers, Forest River led the category for the first seven months with a 73.4% market share while Columbia Northwest/Aliner Inc. garnered a 10.6% share and Thor captured a 5.9% share.
Skyline Champion led the park model segment through July with a 29.1% market share, followed by Kropf Industries Inc. (21.8%) and Cavco Industries Inc. (14.1%).
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell).